Tradus wins most innovative online marketing campaign and joins the league of winners such as Porsche, Audi and VW.
Tradus joins the leagues of Porsche, Audi and VW with gold and silver awards at the 2019 Otto Car Awards
At the IAA International motor show in Frankfurt last week, TRADUS received the golden OttoCar awards in the category “Online Videos, Webisodes, Web-TV” and silver for “Social Media & Short Videos”. Tradus joins a league of prestigious winners, like Porsche, Audi and Volkswagen.
TRADUS won with a big sweep at the creative marketing festival AutoVision Award 2019. With its campaign TRADUS Epic Challenges the marketplace convinced the jury not only in 1 but in 2 categories and went home with 2 trophies. A gold OttoCar trophy in the category ‘Online Videos, Webisodes, Web TV’ and a silver trophy in category ‘ Social Media & Short Videos’.
With its successful marketing campaigns “Tradus Epic Challenges”, Tradus displays a modern approach to market the business of used heavy machinery – which hence reflects its modern interpretation of the industry. More attention to Tradus represents higher awareness to attract more users – enabling more transactions on heavy machinery via tradus.com
The award show took place during the IAA in Frankfurt am Main – the world biggest automotive trade show. A perfect occasion for our sales team to connect and mingle with influential representatives of the cars and trucks industry.
Since 1993, the international jury of experts has been awarding OttoCars biennially as part of one of the world’s largest automobile events. The list of winners reads like the Who’s Who of the automotive industry: renowned brands such as BMW, Daimler, Volvo or VW have already received the coveted award. Now, TRADUS, the online marketplace for heavy-duty commercial vehicles, can join this league of prestigious companies with its heavy equipment
The winning campaign was created in-house by the TRADUS team, in close collaboration with the Proximity agency – and with the support of the influencers Keno Veith, Dirk Jakowski and Annika Hantelmann:
(left) Wondering how Keno breaks a Pinata: here
(middle) Watch Annika bowl: here
(right) Checkout Dirk and his 99 balloons: here